This month, I want to talk about something I absolutely love—marketing. After 33 years as a motivational speaker, I've learned that the heart of great marketing is authenticity and real human connection. That's why I film right here in my home office and write every word of my own posts. That's very important to me. 

One thing I want to share with this group is the vital importance of interviewing your customers, team members, leadership group, and suppliers for your social media. This is important for a large organization trying to market to its customers. What better way to show authenticity and a human connection than to feature the people who work with you?

And as I prepare to speak with a group of marketing directors, I'm reminded how powerful it is to bring your customers, your team, your leaders, and even your suppliers into your storytelling. Featuring the people who work with you is one of the most genuine ways to show who you really are.

As you look ahead to your year, could you add some customer interaction, interviews with your leadership team, and even customers and suppliers?

Watch the full video to dive deeper into how you can bring more heart—and more love—and more connection into your 2026 marketing.

Connecting...

Darci